Ocean pollution: 4Ocean cleans up

Posted on 11 January 2018.

This young company organizes daily cleanups on beaches, near the coast and at sea – all financed by the sale of pretty bracelets made from recycled materials.

Founded in January 2017 by two surfers, 4Ocean organized its first public cleanup in February 2017 on a beach in Boca Raton, Florida. By March, the company had already collected more than 10 tons of waste and acquired its first boat to clean up the oceans.
This young company now employs more than 35 people and has 7 boats cruising the seas 7 days a week. From US shores to Canadian and Norwegian beaches (4Ocean works with a number of different associations across the world) through to the Caribbean Sea (Haiti, Bahamas, Montserrat) and the Philippines, 4Ocean has removed more than 60 tons of ocean waste thanks to the efforts of hundreds of volunteers and several full-time ship’s captain employees.

"One bracelet, one pound"

These cleanup operations are entirely financed by the sale of glass bead bracelets, available through the 4Ocean website. According to the company, each bracelet funds the collection of a pound (about 450 g) of waste in the oceans - hence "One bracelet, one pound".
Contrary to what people may think, 4Ocean bracelets are not made directly from the collected waste, which is sorted, rinsed and sent to a local recycling center. But they are nevertheless made from recycled materials: glass bottles for the beads and plastic bottles for the cord.
According to a report by the Ellen MacArthur Foundation, at the current rate, there will be more waste than fish in the sea by 2050. So given the scale of ocean pollution, initiatives are multiplying – for example Boyan Slat’s Ocean Cleanup, and the open source marine drone Protei… And now 4Ocean’s cleanup operations.