The oceans are "happy" with Pharrell
Posted on December, 29th 2014.
The American rapper protects the oceans by turning plastic bottles into trendy denim.
The world’s oceans are increasingly polluted by plastic waste. The rapper Pharrell Williams has his own original and innovative way of fighting pollution. His weapon? A unique type of wardrobe!
The eclectic musician teamed up with the G-Star Raw brand to launch a line of eco-friendly clothing called "RAW for the Oceans". From jeans to t-shirts and shirts to caps, every garment or accessory is made from plastic bottles collected from the sea. A great way of countering pollution and simultaneously creating eco-friendly consumer goods.
Pharrell Williams is Bionic Yarn’s artistic director. The company collects plastic bottles from the ocean and uses them to produce sustainable textiles. The bottles are first reduced to chips before being transformed into fibers. The threads are blended with polyester or cotton to create a fabric containing 40% recycled materials that G-Star then uses to make clothing.
All the garments in the "RAW for the Oceans" collection are manufactured using this eco-friendly yarn. Given the sophistication of the Bionic Yarn technology it is impossible for the naked eye see any difference – the clothes look just the same. The collection produced by Pharrell Williams, G-Star and Bionic Yarn proves it is possible to create high-end products from our waste, and that fashion and ecology can go hand in hand. A total of nine tonnes of plastic were used to develop the collection, which means that amount of trash is no longer floating on the surface of the oceans. As G-Star points out, "buying these clothes helps to fund cleaning up the oceans and save underwater life - and wearing them makes everyone “happy”."
The "RAW for the Oceans" collection for men and women, is sold through G-Star stores and online.
Main picture: DR