Jeans that never die
Posted on January, 21st 2020.
In June 2019, the French brand 1083 launched a range of jeans made from recycled plastic waste. Worn out? Return them and get your deposit back! And they’ll be made into more jeans.
"Pre-orders allowed us to recycle 425 kg of plastic waste from the oceans and make 100% recyclable returnable jeans"»
The idea of taking action to prevent the ecological disasters caused by plastic is gaining ground among businesses. Aware that a third of all plastic waste ends up in nature, the eco-friendly clothing brand 1083 set itself a somewhat crazy challenge: to make “infinite” recyclable and returnable jeans - jeans made from plastic waste collected from the oceans.
The company buys the thread from a Spanish company, Antex, 80 km from the French border. Its peculiarity? It is made using plastic bottles and waste from the oceans. It is then dyed in Pont-de-Labeaume in the Ardèche region, before being woven in Coublanc in Burgundy-Franche-Comté, and finally made into jeans in Marseille. Perfectly "made in France", whereas conventional denim can often travel up to 65,000 km!
The polyester fabric is then put together with buttons and labels made of the same material. It’s the single material approach that makes the 100% recyclable jeans possible. For the time being, the range has four models: two for men and two for women (priced at between €119 and €129).
And to make sure the jeans are returned when they are at the end of their life, 1083 has set up a deposit system. After wearing your jeans for as long as possible, you send them back to the brand for free and get your €20 deposit back in return. The worn jeans are then shredded and recycled again to make yet another pair.
"It’s the ideal circular economy: design and manufacture a product so that at the end of its life, it becomes the raw material for the same new product! A virtuous loop where we turn waste into resources," says 1083 founder Thomas Huriez on the Ulule crowdfunding page.
In June 2019, 1083 launched a crowdfunding campaign to start the production of its first infinite jeans. And very successfully too! It resulted in 847 pre-sales in the space of a month, when the initial goal was 100. "These pre-orders allowed us to recycle 425 kg of plastic waste from the oceans to make them into 100% recyclable returnable jeans", says the very happy Thomas Huriez.
These "Infinite" jeans are not yet on sale on the brand website, but they should be available by the end of 2020. In the meantime, the company is already dreaming up variations of its concept in partnership with other clothing brands committed to the environment: a suit with Smuggler, a jacket with Hopaal and swimwear with Le Slip Français. Our circular wardrobe is filling up nicely!
CRÉDITS PHOTOS : image principale © Getty Images